Patcharin founded Siripatcha Co. Ltd. A consumer electronic e-Commerce company In July 2014 and also serves on the Board of Directors for the company. She had been immensely successful by generating a revenue of 200 M THB within the first 2 years of the operations. She has diversified interest in Fashion and e-Commerce consulting. Prior to founding her e-Commerce company her experience includes stints in Lazada Group, Reckitt Benckiser. She has an MBA from the University of Greenwich and a Certification in Fashion Designing and Merchandising from the University of the Arts, London.