An international marketing and communications professional with over 20 years’ experience, Pacharee delivers winning solutions for some of the world’s most disruptive and influential brands. From brand strategy to market entry and launches, Pacharee’s proven expertise and solid grasp of marcom come together with stellar results for her clients.
With business-to-business and consumer clients, Pacharee got her start in direct marketing as Database Manager for the US Desk & Furnishings chain. In the late 1990’s, after relocating to Thailand, Pacharee joined Lucent Technologies Thailand as a Marketing Manager, where she provided marketing communications support to eight business units, supervised the customer satisfaction program and collaborated with human resources for the internal communications programs.
Pacharee later joined marketing and communication agency MDK Consultants as a Client Service Director to supervise the DHL, Rolls Royce, and several tech accounts. As part of the WPP group, she also worked as a PR strategic partner with J. Walter Thompson, before telecom giant Alcatel recruited her for the position of Communications and Marketing Strategy Manager. It was here that Pacharee developed marketing communications plans to support the company’s 10 business units, a critical element to the Alcatel’s sales achievement of USD$500 million between 2000 and 2001.
To further build her brand management experience, Pacharee joined the auto industry as Ford Brand Manager in 2004. In her role, she formulated brand strategies, developed and executed integrated marketing communications program for the C-car. In preparation of launching the Ford Focus, Pacharee took on the Customer Relationship Management (CRM), Market Research and Customer Satisfaction Manager role. The driving force behind three critical campaign elements, Pacharee supervised the lead management center, led direct marketing campaigns and contributed to the incremental sales volumes and increased customer loyalty/retention.
Today, in addition to serving her clients, Pacharee is the Chairwoman for the Bangkok Now (www.bnow.org) an organization she founded in 2003. The group is dedicated to supporting business owners in the Bangkok area. She regularly gives talks and interviews on branding, marketing & communications. A supporter of local charities, Pacharee volunteers and hosting fundraisers to support non-profit organizations.
Pacharee holds a bachelor in International Relations and Economics from The American University in Washington DC and an MBA in Marketing from the University of Phoenix.