Connecting With The Hyper Connected Consumer With Creativity & Technology

Connecting With The Hyper Connected Consumer With Creativity & Technology

Lucy will introduce four main topics: the changing consumer, what this means for business, how brands need to transform themselves to keep up and how creativity and technology helps differentiate in commerce.

The aim of the presentation will to be to inspire the audience to look at commerce as part of the connected experience and to show how most brands are under leveraging creativity to delight consumers and build advocacy.

He will show real examples from retail, package goods and telco as well as provide advice on what businesses can do to make bold steps towards creating standout consumer experience that drive growth.”